Who We Are
Since Isuzu Trucks launched in Australia half a century ago, generations of businesses have relied on our trucks to deliver, day-in and day-out. As they've grown, we've grown along with them to become Australia's number one truck brand. And we'll be right here helping build businesses for a long time to come, because we know that reputations are riding on us.
Reputations are riding on us
For over a half century Isuzu has supported Australian businesses, we have carried just about every kind of payload imaginable. Of all these loads, though, by far the most precious-and fragile-is the reputations of the customers we serve. When a company invests in an Isuzu product, they trust that it’s going to deliver day in and day out. In fact, they’re staking their good name on it. If they fail to deliver for any reason, they lose hard-earned credibility. And that means losing business. It’s that simple.
Care is part of our DNA, so throughout Isuzu no matter our role or responsibility, every day each of us is entrusted with the reputations of every one of our customers. If we slip, they slip. But, thankfully, we have a simple promise to help guide and shape every action we take: RELIABILITY IS EVERYTHING. And everything we do, big or small, is a chance to bring that reliability to life. You can count on it.
Reliability is everything
One in every four new trucks sold in Australia is an Isuzu. So how have we become the Great Southern Land’s leading truck since 1989. Reliability is everything, our job is to help our customers get on with their jobs. Combining industry-leading reliability, serious smarts and a long history of engine expertise, we build trucks that are unbeatable workhorses designed for Australia’s unique conditions.
Our operations
From the trucks on Australian roads to our helpful team across the country, you don’t have to look far to find us.
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Serving customers across the nation
We have the largest truck dealer network in the country, with over 70 dealers, branches and authorised repair services across metropolitan and regional Australia.
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Help where you need it
With over 2,000 staff across the Isuzu Australia head office and dealer network, including our dedicated in-house Customer Care Centre, you’ll have no trouble reaching us wherever you are.
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A trusted leader
With one in four new trucks sold in Australia bearing the Isuzu badge, and over 250,000 trucks on the road, we’ve led the market for over 33 years.
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The right tools for every job
We offer the largest range of trucks across light-, medium- and heavy-duty categories. No matter the job, we’ve got businesses covered.
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Global expertise, headquartered locally
Our National Head Office and Parts Distribution Centre is proudly based in Australia’s trucking heartland of Truganina in Melbourne’s west.
Meet the Executive & Leadership Team
Our History
From humble beginnings to the world’s largest commercial diesel engine manufacturer, we’re proud to share the longest history of any Japanese vehicle producer.
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Company founding
The origins of Isuzu Motors Limited can be traced back to the 1916 merging of a Tokyo ship-building company and a gas and electric company. Their vision was simple: build quality vehicles.
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Our name
Isuzu translates to "fifty bells”. The name is derived from the Isuzu River that flows near the Ise Grand Shrine, one of Japan's most sacred and revered places.
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Australian shores
Isuzu trucks were introduced to Australia by General Motors Holden in 1972 and were marketed as ‘Bedford by Isuzu’.
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Early models
Availability was initially limited to light- and medium-duty trucks. Larger truck chassis were also sold, albeit in small quantities.
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Rebrand
By 1979, the ‘Bedford’ branding was replaced as the Isuzu name had become synonymous with performance and reliability in Australia. Three years later, the “Reliability is Everything” tagline debuted.
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Iconic additions
The N Series range rolled off the assembly line in 1984, quickly becoming a local road transport staple. Two years later, the medium-duty F Series lineup launched.
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I-GM is formed
Isuzu General Motors Limited (I-GM) was formed in 1989—a joint venture between Isuzu Motors Limited and General Motors. The year also marked Isuzu’s first year at the top of Australia’s truck sales chart, commencing more than 30 years of market leadership.
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Redesign
The mid-1990s saw the all-new F Series developed and launched locally, complete with its distinctive Aero-cube cabin design.
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Meet the GIGA
Isuzu’s first heavy-duty model, the GIGA 425 EXY, hit Australian roads in 2000. With the CXY and CXZ models released the following year, Isuzu strengthened its reputation for producing quality trucks across all weight classes.
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Ready-to-Work
In 2003, Isuzu released Australia’s first pre-bodied truck with the Tradepack, marking the start of the popular Ready-to-Work Range.
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IAL is born
In 2005, General Motors’ 40% stake was bought out and Isuzu Australia Limited (IAL)—a wholly Australian-owned subsidiary of Isuzu Motors Limited—was born.
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Environmental commitments
IAL committed to reducing the company’s environmental impact in 2006 with the release of the Euro IV-compliant N Series and F Series models, followed by the release of low-emission CNG-powered trucks in 2010.
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Trucking innovations
The 2010s saw several innovations brought to the market. Isuzu delivered the Allison 4430 automatic transmission to FY models in 2012, became the first brand to introduce Telematics in 2013 and launched the IESC-equipped N Series in 2015.
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A lasting legacy
In 2018, Isuzu became the first manufacturer in Australia to deliver 10,000 trucks in a calendar year, cementing 30 years of consecutive truck market leadership.
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Next generation in safety
In 2021, Isuzu launched the next generation of safety across its N Series light-duty truck range, including forward collision warning, active emergency braking, lane departure warning and host of other safety features.
